About Us

Joanne Perold

Joanne is our director and founder. She is a globally acclaimed Agile Coach, Certified Scrum Trainer, keynote speaker and facilitator. She’s held senior leadership roles for many years and uses this experience in her work as an executive coach. She leverages her deep understanding of complexity and systems thinking to bring holistic perspectives to the organisations she partners with.
She has been consulting in and training agile methods for over a decade and combines her experiences as an internal coach and facilitator with her experiences as a consultant.
She loves to learn and keeps learning; recently, she has deepened her coaching skills with a Satir coaching course. She brings the human aspects of Virginia Satir’s work to many of the elements of her coaching, training and her work with leadership.

In her spare time, you will find her cooking, wine tasting, reading, or running in the park with Harley.

Harley (pooch)

Harley is our mascot, thinking partner, and all-round awesome guy. He is a great listener and gets us into the park where we do our best thinking.

Where does Faethm come from

The word fathom comes from Old English fæthm, meaning “outstretched arms.” The noun fathom, which now commonly refers to a measure (especially of depth) of six feet, was originally used for the distance, fingertip to fingertip, created by stretching one’s arms straight out from the sides of the body. In one of its earliest uses, the verb fathom meant to encircle something with the arms as if for measuring and was also a synonym for “embrace.” In the 1600s, however, fathom took on the meaning of using a sounding line to measure depth. At the same time, the verb also developed senses synonymous with “probe” or “investigate,” and is now frequently used to refer to the act of getting to the bottom of something (figuratively speaking).

That is what we do. We work with teams, humans, and organisations to identify problems or improvements and create solutions that are applicable for their context. We use data to measure our impact. We have deep experience in product development, agile ways of working, organisational design, complexity, and human behaviour. We draw on these tools to enable success and change.

About Us

Joanne Perold

Harley (pooch)

Where does Faethm come from

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